BRAND NAME
“VORO” is one word, spelled with all capital letters. VORO stands for Virtual Online Realty Office.
LOGO
Our logo features straight lines between each letter, denoting the individual words that make up the meaning of VORO. VORO is a Registered Trademark and should always show this symbol in the logo.
VORO operates various divisions, each with their own logo as well.
Correct Logo Usage
When using our logo on a white or light grey background, show the text in black and lines at 30% opacity.
When using our logo on a VORO red background, show the text in white and lines at 30% opacity.
When using our logo on a black or dark grey background, show the text in white and lines at 30% opacity.
When using images as background, images must have a black overlay to ensure the logo is clearly visible. The lines within the logo must be at 30% opacity.
Divisions
The VORO Real Estate logo utilizes the standard VORO logo with the word REAL ESTATE capitalized and centered directly below. This logo is utilized for client-facing real estate items, such as property listings.
The REAL ESTATE text is to be shown only in VORO red, however the VORO portion of the logo can be shown in either black or white, depending on the background the logo appears on.
The VOROPro logo utilizes the same VORO logo with the word PRO capitalized and placed to the right of, and centered virtually to, VORO. This logo is utilized for recruitment and internal agent items, such as the VOROPro website and agent portal.
The PRO text is to be shown only in VORO red, however the VORO portion of the logo can be shown in either black or white, depending on the background the logo appears on.
Clear Space
The minimum clear space of the logo is the width of the R in VORO.
Incorrect Logo Usage
Avoid using solid lines between VORO lettering. Lines must have 30% opacity.
Avoid using the logo on colors not typically used by VORO. Only black, white, grey and VORO red backgrounds are acceptable.
Avoid stretching or compressing the logo.
Avoid rotating the logo.
Avoid using white text on light backgrounds. The VORO logo must be clearly visible.
Avoid using the logo on busy backgrounds without a black overlay. The VORO logo must be clearly visible.
Avoid adding effects like shadows, dimensions and gradients to the logo.
Avoid using the logo in a sentence. In these instances, please spell VORO in all capitals.
COLORS
VORO red and black are the two main colors used.
VORO Red
RGB: 208 44 48
HEX: #d02c30
CMYK: 12 97 91 3
PMS: 711 C
SYMBOL
Occasionally the V symbol can be used in marketing materials, to represent VORO.
Symbol Color
The V symbol can be shown on a solid colored background, similar to the following:
TYPOGRAPHY
The Montserrat font family is the main font style used for headlines and body text in print and web. When very small font is required, Open Sans font family is utilized. Both are free and available at Google Fonts.
TEXTURE
Our grid with V intersections has become a popular asset in our marketing materials. This should only be used on solid colored backgrounds, that are typically used by VORO.
DOWNLOAD
You can download all logo and texture assets via the link below. Please do not alter any VORO logo.
